About Prime

PRIME Fitness equipment is owned and manufactured by Specialty Fitness Systems (SFS), a company proudly rooted in the USA. SFS is a leader in the industry and has been the sole manufacturer of Strive Strength equipment since 2009.
In 2013, SFS acquired the Strive Strength equipment outright. With PRIME, SFS now offers multiple lines of selectorized and plate loaded equipment, power racks, a state-of-the-art Functional Trainer, and a variety of gym accessories.